Reebok recently released a series of commercials promoting CrossFit...the sport of fitness. As I watched the clever spots, it gave me pause for thought regarding how the sport and the brand have grown ...

It started out so well. Eight years into its 10-year partnership with Reebok, CrossFit Inc. is taking its brand partner to court. The popular fitness training program on Thursday filed suit against ...

REEBOK PARTS WITH CROSSFIT: Reebok will not be renewing its deal with CrossFit, after controversial remarks tweeted by CrossFit founder and chief executive officer Greg Glassman. Replying to a public ...

I'm not often prophetic, but must pat myself on the back for calling this one. After last year's CrossFit Games, I posted a piece entitled The CrossFit Games: An Action Sport Investment Opportunity in ...

A single tweet from the founder and CEO of CrossFit has prompted Reebok to announce it will end its relationship with the fitness network by the end of the year. Greg Glassman, who founded the ...

One tweet was all it took. Call that a sign of the times. So when CrossFit CEO Greg Glassman tweeted on Saturday calling the protests "FLOYD-19," Reebok, which has been the exclusive apparel sponsor ...

We thought that bacon had jumped the shark. But this is the most interesting bacon news we’ve heard in some time. Reebok has developed its own bacon products to engage with the CrossFit Community and ...

Nike has its famous "just do it" slogan, encouraging everyone to work hard to be his or her very best. Under Armour has exploded thanks to its underdog-overcoming-the-odds marketing. But what about ...

In the past couple years, the folks at adidas have done an incredible job bringing the Reebok brand back from the dead following a lack of producing anything special after the $3.8 billion acquisition ...

REEBOK PARTS WITH CROSSFIT: Reebok will not be renewing its deal with CrossFit, after controversial remarks tweeted by CrossFit founder and chief executive officer Greg Glassman. Replying to a public ...