Every small business owner knows that competition can be tough. It’s important to stand out, attract attention, and win over potential customers. Traditional marketing might not be enough in today’s ...

Forbes contributors publish independent expert analyses and insights. I write about small business lending, fintech, and economic growth. Small Business Saturday on Nov. 29, 2025, is your chance to ...

Small Business Saturday, happening this year on November 28, started as an American Express initiative to encourage consumers to shop small and local during the holiday season, but it is now a key ...